Every company wants innovations. It is now becoming increasingly important how innovations or an innovation process can be institutionalized, even within large organizations. Agility and mature processes can quickly turn out to be in contradiction to each other however. The art is to combine both through synergy. This is what corporate start-ups - often referred to as excubation - are supposed to do: here, new ideas in the form of start-ups are outsourced by large companies, but the aim is to keep them free of "cumbersome" processes such as accounting, taxes and legal issues, as experts from the founding (large) company already know how to do this well. And is that the solution? Well, it’s not always without its problems! We reveal what the (internal) audit team should pay attention to when it comes to an innovation audit!
Attorney Jan Schnedler reveals what the audit team has to pay attention to when conducting an innovation audit and where the usual traps lie when corporate start-ups are part of the innovation process. We present some of the 13 reasons why corporate start-ups fail below:
1. Competition between internal R&D departments and spin-offs
An internal problem usually arises when there is only one budget for research and development and spin-offs, meaning that the internal research department may find itself in a situation where it is in competition with the spin-off. In such confrontations, it is usually the spin-off that comes off worse, unless it is a matter that the owner or management of the established company has really taken to heart.
Tip: Give the spin-off its own budget. Separate the budget lines.
2. Spin-off too successful
If the spin-off is perceived as successful and innovative within the company, the problem may arise that there is a certain brain drain into the spin-off because the best employees then also want to work in the hip, new spin-off. Indeed, such a newly-created “quickbot” can sometimes be a good way of shaking off certain established group or company structures; as a rule, good and agile employees prefer this.
Tip: Establish, for example, an objective regulation governing spin-offs.
3. No access to management
In order to prevent frustration and to facilitate the involvement of those taking part, satisfactory communication between the spin-off and the management of the established company should be ensured. This is especially true after the start-up period. The spin-off should be so important to the management of the established company that it devotes at least an hour to it once a month, for example. If no-one on the management team is prepared to do this even at the time of the spin-off, it is worth considering whether spin-off activities should be initiated at all.
Tip: Arrange fixed regular appointments or appointment cycles, and clearly designate contact persons.
4. Evaluation of the spin-off on the basis of proven KPIs
A spin-off cannot be managed, let alone evaluated, with the KPIs of an established company. In practice, it has been shown that those models are most successful where a real start-up culture can actually emerge outside the structure of the established company. This true start-up culture can be based on an investor-startup relationship between the established company and the spin-off, for example, and can use appropriate reporting tools. Other models involve the indirect influence of the management of the established company at shareholder level.
Tip: Define the structures between spin-off and established company. Create your own corporate culture. Do not try to impose the traditional culture on the spin-off.
5. Capital requirements are underestimated
Another important point is the long-term orientation and capital resources of the spin-off. This is almost always underestimated, which is surprising if you compare it to the costs of internal development. This is often more than three times the amount, if you include the overheads, etc.. Spin-offs that are to make profits within the next two years and do not require any further financing from the established company are usually wishful thinking. A spin-off should have a runway of at least four years in order to become profitable. The financing can of course be made dependent on the achievement of milestones.
Tip: Provide sufficient capital and plan for reserves. Determine milestones and track the development of the spin-off.
6. Legal requirements for resource sharing are underestimated.
The allocation of resources (premises, employees, use of laboratories, consultants, etc.) between the spin-off and the established company is also often misjudged. This is due to employment law, tax law, corporate law and contractual reasons, which mean it is not always as easy as first thought as one then has to deal with two fully independent legal entities, which have their own separate book-keeping, etc., so that the established company can be considered to be putting assets-in-kind and making donations into the spin-off and laws on temporary employment and the lending of employees may apply
Tip: Think about, clarify and define legal frameworks for spin-off activities right from the outset.
We will present the next 7 reasons in the next blog post.
About the author
Jan Schnedler is the author of the book Startup-Recht. Lawyer Schnedler does not only provide a comprehensive overview of legal aspects of all kinds of start-ups in his book, but he also writes all this down in a legible form. After reading it, founders should be able to make informed decisions, avoid mistakes or at least correct them. The spectrum ranges from corporate forms and logo finding to the topic of investor contracts.